(Eng) Magazine B No.81 SOHO HOUSE

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Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives.

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In 1995, Soho House opened its first location in London as a progressive members-only club for film, music, and other creatives. Its membership pool clearly sets it apart from other traditional member clubs targeting men of certain titles or net worth. Founder Nick Jones sought to create a “home from home” where likeminded people could socialize all day over food and drinks—an idea that later became the core brand concept. Today, there are 27 houses in Europe, America, and Asia, alongside a comprehensive spa, home collection, and restaurant brand portfolio that collectively suggest a Soho House lifestyle.

Soho House remains undiminished despite the rise of local community-based lifestyle hotels and coworking office spaces largely thanks to its unique culture, which has been established through rules and standards that are enforced around the clock. Laptops are only allowed in designated areas, and taking video and posting content about the house on social media is prohibited. In Soho House, free communication is encouraged, but at the same time, privacy is taken extremely seriously. In such an atmosphere, members gain a genuine sense of belonging, feeling protected and safe within the premise walls. The interior design follows this philosophy strictly, too. Rather than being filled with stimulating colors and shapes, the houses are furnished with familiar items and objects to make members feel comfortable so that everyone can settle in easily. It’s also proven by a staff member’s remark that “being cool” is what they avoid. They pursue a timeless ambience that is immune to trends.

INTRO

EDITOR’S LETTER

STREETS IN SOHO
Passers-by in Soho shed light on unique facets of the Soho district


OUR OWN HOUSE
Soho House as a social club for creatives that breaks the convention of clubhouses for wealthy, powerful men


INTERVIEW: NICK JONES
Founder Nick Jones talks about the spirit and role of Soho House


HOME AWAY FROM HOME
Soho House’s unique ambiance built on a code of conduct that promotes freedom and creativity


SPIRIT
Traces of the founder’s beliefs found in staff and member spaces


HOSPITALITY
Amenities and sub-brands inspired by the storied Soho House philosophy on hospitality


OPINION: GEMMA BONER
Gemma Boner, UK membership director, talks about how members communicate with each other


SOHO IN THE CITY
Soho House as a community hub for creatives in London, Berlin, Barcelona, Los Angeles, and Hong Kong


CREATIVE HUB
Professionals across various industries talk about the meaning of “being creative”


VENUE
Seven cities selected by Soho House and the creative businesses there


OPINION: PETER CHIPCHASE
Peter Chipchase, chief of communications and strategy, discusses what differentiates the brand


IMPACT
Introducing knowledge-sharing platform Soho Works and local community collaboration facilitating program Soho Impact


IN CHIPPING NORTON
Welcome to Soho Farmhouse, a healthy haven that looks like a picturesque periurban farm


WAVE
Media coverage of Soho House’s influence and industry outlook


VALUE

Celebrities mad about Soho House and their stories


TOPIC
The story of the car born out of a socioeconomic crisis to present a new solution for mobility


DIGEST
Soho House membership programs and related information


REFERENCES
Publications, websites, and spaces featuring Soho House and the creative life


OUTRO


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No.81 SOHO HOUSE
ISBN 9791160360950
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Language English
Date of Publication 2020

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